Client:
Project Goals:
- Behind the scenes images in the BiRite main warehouse location
- Professional portraits of leadership and executive staff on location at BiRite headquarters
- Branded imagery of exterior and interior of the commercial real estate property
- Candid working images of employees at various locations serviced by BiRite in San Francisco
- Detail images of BiRite products in the warehouse
- Imagery used in: website, marketing & advertising collateral, a 50 year celebration editorial piece celebrating the achievements of company
Why It Was Awesome:
Going behind the scenes at places like BiRite Foodservice is an ideal project for me – I love channeling my inner child with the wonders of how things that make the world go round work! Their operation is super slick as they service a wide area of the SF Bay Area and have to have quick turnaround on large orders to restaurants and other high end clientele.
It was time for the company to update their imagery as they were creating a new website and a 50th anniversary celebration editorial magazine to distribute to their clients, and it was a joy to work with all of their staff at all the locations we collaborated at during multiple days of shooting.