Goals of Shoot:
- Environmental portraits of executive team on location at the clearXchange headquarters in San Francisco, CA, both individually and together as a group
- Group portraits of entire staff
- Images that highlight the fun free spirited company culture
- Working in-progress photographs that tell the story of what it’s like to work at the company
- Interior photography showcasing the interesting details of the remodeled office design
Why It Was Awesome:
I always love working with rapidly growing innovative technology companies with great company culture and spirit. clearXchange has grown leaps and bounds even from when this shoot was created to when it was displayed on this projects portfolio – nice work!
The people are at the heart of any business, and one of my favorite things to do with my photography is quickly learn what a business needs in showcasing their talent, and apply their specific goals to imagery that clearly and neatly helps them define who they are to the outside world.